You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine.

TikTok won’t help me increase the sales in my business.

TikTok isn’t just for brand awareness and discovery. You should use TikTok to grow your business to get the most out of the platform. After all, 45% of users continued searching for more info about a product or service after discovering something on the TikTok app.

Not just this: Nearly 71% of TikTok Shop users have bought something from TikTok feed, and 58.2 percent use the platform for shopping inspiration.

Plenty of small businesses have seen massive success in using TikTok for business. You could be one of them. This guide will share how.

Once you’ve created a TikTok account, follow the below steps to switch to business account:

1. Tap Profile icon at the bottom of your TikTok app

2. Click on “Menu” and go to “Settings and privacy”

3. Go to “Manage Account” and switch to a TikTok business account

4. Select the category that best describes your business

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